Dell Begins Accepting Bitcoin on Its Website – MoneyBeat – WSJ

Dell Begins Accepting Bitcoin on Its Website

Paul Vigna

Michael Dell, founder and CEO of the big PC maker Dell, announced via Twitter on Friday that his eponymous company will start accepting bitcoin as a payment option for anything purchased on the company’s website.

For bitcoin, it’s one of the biggest signs yet of mainstream acceptance. With nearly $57 billion in sales in 2013, Dell would be by far the largest company to take bitcoin. Dish Network, which began accepting bitcoin in May, had $13.9 billion in 2013 sales. Expedia , which in June began accepting the cryptocurrency for hotel bookings, had $4.8 billion in 2013 sales. Overstock, which started taking bitcoin in January, had $1.3 billion in 2013 sales.

Coinbase, one of the major bitcoin payments processors, landed the business. Customers who chose bitcoin as their payment method when on Dell’s website will be sent over to Coinbase’s site to complete the purchase, a fairly common procedure.

Coinbase reached out to Dell a few months ago, according to Adam White, the director of business development and strategy at the company, who worked with Dell on the partnership. “We had some good conversations with them,” he said, and they left it at that. Two weeks ago, Dell got back in touch with Mr. White, and said they’d decided to adopt bitcoin, and wanted to get it done quickly so as to capture sales during the back-to-school season.

via Dell Begins Accepting Bitcoin on Its Website – MoneyBeat – WSJ.

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